Category formatting
How to get your book into print
So, you want to get your book into print. Great! Who’s going to read it? Who’s your reader? That’s not a silly question. Like any business or service, you need to have a clearly defined target market in mind before you write. If you write up your family history, it will be bought and read […]
3 tips on writing for the web
Susan Pierotti, Creative Text Solutions Writing for the web is different from other forms of writing. Thirty years ago, people read books, newspapers, letters and magazines. All of these came in print form. There were restrictions in layout, font and design, all to do with the limits of the printing process. Now we can read electronically. […]
Who’s reading what you write?
Susan Pierotti, Creative Text Solutions You’re browsing in a bookshop. All those titles, a profusion of attractive covers, hard covers, paperbacks, coffee-table sized, pocket-sized. One book engages your interest. The blurb entices you to buy. You take it home, unwrap it with glee, handle it with tenderness, smell it with relish, and begin to read. After […]
How to consolidate your professional reputation: Part 4
Susan Pierotti, Creative text Solutions Continuing the series on writing skills to make your professional profile more attractive, we will look at CV formatting in this blog. This is where text crosses over into design. Try looking at some sample CVs from a distance. How cluttered do they look? Is the colour scheme coordinated? Are […]
3 things your LinkedIn profile should have (and 2 things it shouldn’t be)
Susan Pierotti, Creative Text Solutions Like you, I’ve seen many LinkedIn profiles that don’t give me a clear idea of the person it is describing. That’s the problem, isn’t it? They are generic in tone and don’t make out the individual as distinctive. And yet, we all want to be noticed apart from the competition, […]
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