Imagine that you are a painter. If you are doing your job well, your customers won’t be calling you every week for your services. But when they need the house painted in five year’s time, you want them to call you, not the competition down the road. How will they remember your name? Newsletters are […]
Imagine that you are a painter. If you are doing your job well, your customers won’t be calling you every week for your services. But when they need the house painted in five year’s time, you want them to call you, not the competition down the road. How will they remember your name? Newsletters are […]
So, you want to get your book into print. Great! Who’s going to read it? Who’s your reader? That’s not a silly question. Like any business or service, you need to have a clearly defined target market in mind before you write. If you write up your family history, it will be bought and read […]
Think of all the ways you market your business. Personal branding aside, there are multiple social media channels, flyers in letterboxes, brochures in shop windows, car detailing… I would like to suggest another way to advertise. It’s cost-effective, could take as little as five minutes of your time and would make you look like the go-to person […]
When I started my business, I was told I’d need a website. I found a web designer who captured the essence of what I was doing, I hired a web developer to set it up, I learned about SEO and so on. However, the site wasn’t ready to launch until I wrote the content. Being […]
‘Our organisation needed a more contemporary reimagining of our functional strategic hardware. This would involve recalibrating our KPIs and other quantifying and reporting mechanisms within the established framework in order to report back to the CEO and COO on or before COB on a date yet to be decided.’ (quoted in a church newssheet, August […]
How to make a 94-year-old very happy I have been working on Lola Russell’s autobiography, ‘City Kid’, for two years. I finished the book editing at the beginning of the year, researched and drew up the family trees, selected the photos and found a publisher. I then did a smart move and hired a marketing […]
Susan Pierotti, Creative Text Solutions Writing for the web is different from other forms of writing. Thirty years ago, people read books, newspapers, letters and magazines. All of these came in print form. There were restrictions in layout, font and design, all to do with the limits of the printing process. Now we can read electronically. […]
Susan Pierotti, Creative Text Solutions I was given a gift a few years ago: editing the memoirs of a retired actress, Lola, who has lived all her life in the oldest house in Melbourne’s CBD, with a view to publishing it. As she is 93, she wasn’t up to seeking a publisher herself, so the […]
Susan Pierotti, Creative Text Solutions What’s in a name? Shakespeare got the point when Juliet says to Romeo, “A rose by any other name would smell just as sweet”. According to Brewer’s Dictionary of Phrase and Fable, this means “the name is of little consequence, it does not affect the inherent qualities of the person or thing […]
Creative Text Solutions 